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HUB - Brussels

Hogeschool-Universiteit Brussel (HUB) Rue d'Assaut 2 1000 Brussels Belgium

Startup Weekend is the largest community of passionate entrepreneurs with over 1800 past events in 500 cities around the world. If you want to put yourself in the shoes of an entrepreneur, join 300.000 starters and register now for the best weekend of your life. For the 10th Belgian edition, they are back in Brussels !

Have you ever felt the urge to:

  • Lock yourself in a room with 150 people for 54 hours
  • Test your limits of sleep deprivation
  • Get grilled by some of the toughest industry experts around

If the answer is yes, then chances are, you’re a crazy-ass entrepreneur and you should probably check out. Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 1,800 past events in 130 countries around the world in 2014. All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback. It isn’t always pretty. It will be one of the most gruelling, mentally-draining weekends of your life. You will go at 1000 miles/hour, and guess what? It still won’t be fast enough. But, if you can stick it out, you will have gained the equivalent of months worth of learning, building, and networking in one weekend. Hell, you might even start your first company.  Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!The event will be held in English.

What’s the program?

On Friday evening, participants present their fresh new ideas. Best ideas are selected and teams are formed to start their projects. Over the activities during the weekend, participants get valuable advices, inspiration, coaching, and new contacts. The goal is to develop a “working prototype” and a “business model” to present on Sunday evening to a jury of experts. Best projects are then awarded and the weekend ends celebrating participants. Startup Weekend is an opportunity to show your talents, your skills, and to share ideas. It is also a excellent way to collaborate with professionals from different horizons and to meet real entrepreneurs, journalists and investors.

Why attend a Startup Weekend event?

Call us biased, but we think that there are dozens of reasons why you should come to a Startup Weekend! Since we know your time is valuable, we’ll only list the top eight: Education and coding: Startup Weekends are all about learning through the act of creating. Don’t just listen to theory, build your own strategy and test it as you go. Build your network: This isn’t just a happy-hour. Startup Weekend attracts your community’s best makers and do-ers. By spending a weekend working to build scalable companies that solve real-world problems, you will build long-lasting relationships and possibly walk away with a job or even an investor. Co-Founder Dating: We all know it’s not just about the idea – it’s about the team. Startup Weekend is hands down the best way to find someone you can actually launch a startup with. Learn a new skill:  Step outside of your comfort zone. With a whole weekend dedicated to letting your creative juices flow, Startup Weekends are perfect opportunities to work on a new platform, learn a new programming language, or just try something different. Actually launch a business: Over 36% of Startup Weekend startups are still going strong after 3 months. Roughly 80% of participants plan on continuing working with their team or startup after the weekend. Get face time with thought leaders: Local tech and startup leaders participate in Startup Weekends as coaches and judges. Get some one-on-one time with the movers and shakers in your community. Save money & get stuff: Startup Weekend tickets cover seven meals, snack, access to exclusive resources from our sponsors, and of course, all the coffee you can drink. Join a global community: Join over 120,000 Startup Weekend alumni, all on a mission to change the world. In Belgium, we are 750 Startup Weekend alumni, 35 organizers and 40 coaches. This edition in Brussels will be the 10th edition of Startup Weekend in Belgium. Did you know that 10 startups from past editions are still growing? You could be part of the next one.


Hogeschool-Universiteit Brussel (HUB), Rue d’Assaut 2, 1000 Brussels, just a few minutes walk from Brussels Central Station.

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Jun 27
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work overnight.


Jun 28
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Call for needs & skills
  • Coaches help teams one-on-one. They are here to help!
  • 20 min. workshop on business modeling
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work overnight.


Jun 29
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • 20 min. workshop on how to make the perfect pitch
  • Lunch
  • Coaches arrive… ASK QUESTIONS
  • Gut check. Start prepping for presentations
  • Judging & awards
  • Wrapup
  • Celebrate!
  • Go home

Toon Vanagt

Internet entrepreneur & technology consultant/coach   |   LinkedIn

Toon Vanagt holds a Commercial Engineering degree from Solvay Business School at the Vrije Universiteit Brussel. He bought his first domain name in 1995 and has been building web applications ever since.

Being unable to obtain funding for his virtualization ideas, he quit his job as a technology consultant at Accenture to co-found as CTO in December 1999. Casius raised 4.000.000 EUR of venture capital during the first internet bubble with the idea of “Matching home owners with pre-screened & qualified local contractors all over Europe”.

In parallel with improving and expanding Casius, he get passionately distracted by his other ventures: (web development), (media portal) & (ICT consulting). In 2002 Toon Vanagt was awarded ""ICT manager SME of the year"" by the Belgian Datanews jury. His latest venture is, which aims to disrupt the information broker market in Belgium with open company data.


Pénélope Roux

Operational Director at Microsoft Innovation Center Brussels   |   LinkedIn

Pénélope Roux is the Operational Director of the Microsoft Innovation Center in Brussels (MIC Brussels), which was created in 2011. The MIC Brussels is a public and private partnership between Microsoft and the Brussels Government which supports entrepreneurship and IT companies in the Brussels Region with a special focus on Cloud technologies. The MIC organizes coaching sessions for entrepreneurs, and among other activities, runs 2 Boostcamps per year, to support IT entrepreneurs who wish to transform their idea into a company. The MIC Brussels organizes more than 150 events per year, directed to entrepreneurs, developers and SMEs.

Pénélope started her career at Microsoft France in 2005, where she worked as a Marketing and Communication manager on programs for IT professionals, developer audiences, and then for IT decision makers, as well as for the BizSpark program, the Microsoft program directly to Tech Startups.

Leo Exter

Founder at   |   LinkedIn

Leo introduced Startup Weekend in Belgium in 2011. He is the founder of, a social network of entrepreneurs, mentors and investors. He is also partner of, connecting entrepreneurs with healthcare.

He helps local authorities and seed capital investors to supercharge their activities by leveraging entrepreneurial communities.

Specialties: creation of highly effective networking and learning events. Marketing, business models and funding advice for startup companies.

Bart Becks

Founder at   |   LinkedIn

Bart Becks co-founded, and He is chairman of iMinds and administrator of RMB/RTBF.

Bart is/was also implied in numerous startups such as Storify, Netlog, Mobile Vikings, Zamante and InThePocket. He used to be CEO of Belgacom Skynet and Innovation & New Media Vice President of SBS/ProSiebenSat1.

Nikolay Dentchev

Professor of Innovation and Entrepreneurship at University of Brussels (VUB)   |   LinkedIn

Nikolay A. Dentchev is Professor of Entrepreneurship and Corporate Social Responsibility at Vrije Universiteit Brussel and at KUL@HUBrussel, Belgium.

He has over six years of professional experience in banking, where he coached and assessed entrepreneurial business plans. Nikolay has also over six year of experience in coaching undergraduate students in developing business plans.

Currently, his research interests are related to fast growing companies, sustainable business models, sustainable innovations, instrumental stakeholder management theory and the implementation of CSR strategies.

Nikolay has (co)authored more than 30 publications, among them in refereed academic journals such as Business & Society, Journal of Business Ethics and Journal of Public Affairs.

Laure Capitani

Coordinator at Wallonie-Bruxelles Design/Mode (WBDM)   |   LinkedIn

Graduated in Business Engineering from UCL (IAG), Laure Capitani has dedicated herself to the support of international development of SMEs for more than 10 years at AWEX (Wallonia Export - Investment). Since 2007, she is in charge of the international promotion of design and fashion sectors for Wallonia-Brussels Design Fashion.

Nathanaël Ackerman

Director - Innovative Sectors Department at   |   LinkedIn

Nathanael has been working for Impulse for several years. He is head of innovation and very proactive in Brussels entrepreneurial ecosystem.


Juan Bossicard

ICT Business Unit Manager at Impulse   |   LinkedIn

An avid technology enthusiast, Juan Bossicard started his career by joining Microsoft European’s office to join the European Corporate Social Responsibility team.
During his first 6 years at Microsoft he worked on implementing several European wide initiatives, like the Employee Volunteering program, the Software donations program, the refurbishment program and the grants giving program.

After leaving Microsoft for a brief stint working in Corporate Communications and Government affairs, he came back to Microsoft to work within the BizSpark program on the EU Grants giving program, a program aimed at helping start-ups finance their R&D through public grants.

He later joined APCO Worldwide to work on Public relations and lobbying. He now works for Impulse as the ICT Business Unit manager, coaching and advising startups and SME’s in the field of ICT.

Regis Lemmens

Founder at SalesCubes, Sales Strategy Specialist at Impulse   |   LinkedIn

After a career as consultant and sales manager in the IT industry, Régis Lemmens founded Sales Cubes in 2003, a management consulting company specialized in sales performance management aiming to bridge the gab between practice and academic research. With the support from a number of large international organizations he raised sufficient funds to start a first research project with the Robert Gordon University. Since then he further developed more partnerships with other academic institutions.

Regis graduated with an MBA from Surey University and a PhD in Sales Management from the Robert Gordon University. He is a visiting professor in Sales and Sales Management at Tiasnimbas Business School (Tilburg) and at Cranfield University (UK). In 2010, he launched the research project called “Sales Management 2020” in collaboration Tiasnimbas and Cranfield University.

With his experience, Regis helps startups and entrepreneurs in Sales Management as a Sales Strategy Specialist at Impulse.

Sébastien Doyen

Internet Entrepreneur & e-Commerce Passionate, Co-Founder at   |   LinkedIn

Co-founder of Oneweb Lux. Group, Sébastien started his carrer at the age of 23 in 1998 when he created one of the first free Internet provider. Then he worked in,,, etc.

Since 2003, Sébastien has been engaged in Belgian and international startups like Webgates, Oridian Belgique, Desktop-Reporting, Extenseo, Auximus, Eskills, Linky-agency, Netway and Les Originaux.
From 2009 on, he has been the CEO of one of the biggest tea sales platform in Europe:

Xavier Corman

Entrepreneur, Coach, Financial expert, CEO at   |   LinkedIn

Xavier is a passionate entrepreneur, having launched and managed several companies in the media and retail sectors. He has a multidisciplinary experience.

Since 2009, he coaches SME's and startups in their financial management. Helping them to define their business model, to write their business plan, to develop their financial and research funding (capital, debt and aid).

He recently helped startups among the Belgian media in their fund raising.
In 2013, he successfully founded

Patrice Schellekens

Founder at Comptaline   |   LinkedIn

Patrice is the founder of Comptaline, an accounting firm based on web application. Before Comptaline, he worked for almost 10 years as an accounting manager in different big companies as Securex and Dechatlon.

Patrice's mission with Comptaline is to advise starters and entrepreneurs but also to hold the accounting of SME's. He will be glad to help you with his experience in accounting and fiscality.

Catherine Blondiau

Business & Finance Advisor   |   LinkedIn

Catherine Blondiau is a Strategy and Finance Consultant for Innovative Entrepreneurs. She has a good experience in supporting young innovative companies.

Catherine can help you to build solid and viable business models. She helps entrepreneurs at but also provides expertise to MIC Brussels and Solvay Entrepreneurs. In addition, she is assistant at Solvay Business School in entrepreneurship and entrepreneurial finance. She graduated from Solvay.

Rodolphe d’Udekem d’Acoz

Advisor Business & Finance   |   LinkedIn

Rodolphe is a 38 year-old financial and entrepreneurship expert. He has a master from ICHEC & from Vlerick Business Schools and worked previously for 11 years at ING Bank both in product and account management.

He currently works as business & financial advisor to innovative SMES’s at Impulse Brussels and contributes as external expert to different partner’s initiatives such as the MIC Brussels’ Boostcamps or the Be Angels Network.

Arik Azoulay

Founder at 26lights & And Voil'App   |   LinkedIn

For 15 years Arik has been working in Technology Management, ranging from Start-ups to Large Corporations in Israel, Belgium, France and Switzerland. In 2011, he created the consulting company 26lights that bundles management, business and IT services to answer the need of modern leaders in a fast changing world in order to help them use the full potential of their teams and technologies.

He and his team developed the tool AndVoil’App under the “Product’ype” mode: rapid prototyping combined with world-class IT, in a fast and cost effective way. His moto: Do more with less. He loves to find ways to deliver more beauty with less resources. He will help you with the use of the Business Model Canvas and his tool And Voil’App.

Sofian Meguellati

Founder at Blaaast Agency   |   LinkedIn

Sofian is active in the Paris startup ecosystem and helps startups, NGOs and bigger companies build and manage efficient digital strategies to reach their business goals.

His aim is to provide startups with professional and powerful branding and digital communication tools. His acting background also makes him a good advisor to train for pitching.

Alexandre Destro

Founder at Leadercom   |   LinkedIn

Alexandre specialised in behavioural psychology. He taught psychology of communication at IHECS (Brussels School of Journalism & Communication) for 10 years.

In 2007, he founded Leadercom, an agency that offers communication coaching to the politicians and the top executives. He helps them to develop their skills in verbal and non verbal communication (sales negotiations, webcasting, as well as professional presentations).

Thierry Gieseler

Consultant at Leadercom   |   LinkedIn

Thierry is a behavioural psychologist. He started his career as researcher at Louvain University. Thierry has then developed an experience in international project and people management for 15 years.

In 2013, he joined Leadercom as a consultant, helping entrepreneurs to reveal the best part of their natural communication style. When speaking to investors, prospects, clients, or facing a camera, they are more perceived as having real competences, authority and sociability.

Bruno Wattenbergh

MBI, COO at Impulse, Expert, Manager, Professor, Editorialist of/in/about Entrepreneurship and Entreprises   |   LinkedIn

Bruno is the Chief Operational Officer & Founder of Impulse as well as the President of the Board & the Credit Committee for the Brussels Guarantee Fund (Fonds Bruxellois de Garantie). He is also an Economic Editorialist at BEL RTL, an MBA Professor at Solvay Business School, and President of the Executive Committee at Microsoft Innovation Center Brussels. Through all his roles Bruno expresses fully his entrepreneurial nature and his enormous enthusiasm for supporting entrepreneurs and entrepreneurship.

Payam Moini Tabatabai

Founder, Chairman and CEO of MOBYLLA Group   |   LinkedIn

Before founding MOBYLLA, Payam was working at Phrywave, a wireless service provider, at its corporate headquarters in Brussels, Belgium. He has been working as an expert in mobile technologies for more than 10 years.

He started his career in Brussels where he worked with various reputed companies. Some of his significant achievements include his involvement in the development of one of the first Net Banking Systems. In 2000, he joined SignOn, a global IT Software Development firm, to develop the business outside the Scandinavian Countries.

Payam left Iran when he was 12, has grown up and finished school in Belgium. He has a strong management and technology background. His academic background includes 2 Doctorate degrees in Computer Science and Electronic Engineering from Free University of Brussels, Belgium and University of Westminster, UK, an MBA in Executive Management from Said Business School, Oxford University, UK and several certifications including Entrepreneurial Strategies for Innovation and Growth, Corporate Entrepreneurship, Technology.

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