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Transforma BXL

Perulaan 80 1000 Brussels Belgium

Startup Weekend is the largest community of passionate entrepreneurs with over 1800 past events in 500 cities around the world. If you want to put yourself in the shoes of an entrepreneur, join 300.000 starters and register now for the best weekend of your life. For the 13th Belgian edition, they are back in Brussels !

Have you ever felt the urge to:

  • Lock yourself in a room with 150 people for 54 hours
  • Test your limits of sleep deprivation
  • Get grilled by some of the toughest industry experts around

If the answer is yes, then chances are, you’re a crazy-ass entrepreneur and you should probably check out. Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 1,800 past events in 130 countries around the world in 2014.

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback. It isn’t always pretty. It will be one of the most gruelling, mentally-draining weekends of your life. You will go at 1000 miles/hour, and guess what? It still won’t be fast enough. But, if you can stick it out, you will have gained the equivalent of months worth of learning, building, and networking in one weekend. Hell, you might even start your first company.  Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life! The event will be held in English.

What’s the program?

On Friday evening, participants present their fresh new ideas. Best ideas are selected and teams are formed to start their projects. Over the activities during the weekend, participants get valuable advices, inspiration, coaching, and new contacts. The goal is to develop a “working prototype” and a “business model” to present on Sunday evening to a jury of experts. Best projects are then awarded and the weekend ends celebrating participants. Startup Weekend is an opportunity to show your talents, your skills, and to share ideas. It is also a excellent way to collaborate with professionals from different horizons and to meet real entrepreneurs, journalists and investors.

Why attend a Startup Weekend event?

Call us biased, but we think that there are dozens of reasons why you should come to a Startup Weekend! Since we know your time is valuable, we’ll only list the top eight:

Education and coding: Startup Weekends are all about learning through the act of creating. Don’t just listen to theory, build your own strategy and test it as you go.

Build your network: This isn’t just a happy-hour. Startup Weekend attracts your community’s best makers and do-ers. By spending a weekend working to build scalable companies that solve real-world problems, you will build long-lasting relationships and possibly walk away with a job or even an investor.

Co-Founder Dating: We all know it’s not just about the idea – it’s about the team. Startup Weekend is hands down the best way to find someone you can actually launch a startup with.

Learn a new skill:  Step outside of your comfort zone. With a whole weekend dedicated to letting your creative juices flow, Startup Weekends are perfect opportunities to work on a new platform, learn a new programming language, or just try something different.

Actually launch a business: Over 36% of Startup Weekend startups are still going strong after 3 months. Roughly 80% of participants plan on continuing working with their team or startup after the weekend.

Get face time with thought leaders: Local tech and startup leaders participate in Startup Weekends as coaches and judges. Get some one-on-one time with the movers and shakers in your community.

Save money & get stuff: Startup Weekend tickets cover seven meals, snack, access to exclusive resources from our sponsors, and of course, all the coffee you can drink.

Join a global community: Join over 120,000 Startup Weekend alumni, all on a mission to change the world. In Belgium, we are 750 Startup Weekend alumni, 35 organizers and 40 coaches. This edition in Brussels will be the 10th edition of Startup Weekend in Belgium. Did you know that 10 startups from past editions are still growing? You could be part of the next one.


Transforma BXL, Perulaan 80, 1000 Brussels, just a few minutes walk from ULB (see map here).

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Feb 27
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work overnight.


Feb 28
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Call for needs & skills
  • Coaches help teams one-on-one. They are here to help!
  • 20 min. workshop on business modeling
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work overnight.


Mar 1
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • 20 min. workshop on how to make the perfect pitch
  • Lunch
  • Coaches arrive… ASK QUESTIONS
  • Gut check. Start prepping for presentations
  • Judging & awards
  • Wrapup
  • Celebrate!
  • Go home

Pénélope Roux

Operational Director at Microsoft Innovation Center Brussels   |   LinkedIn

Pénélope Roux is the Operational Director of the Microsoft Innovation Center in Brussels (MIC Brussels), which was created in 2011. The MIC Brussels is a public and private partnership between Microsoft and the Brussels Government which supports entrepreneurship and IT companies in the Brussels Region with a special focus on Cloud technologies. The MIC organizes coaching sessions for entrepreneurs, and among other activities, runs 2 Boostcamps per year, to support IT entrepreneurs who wish to transform their idea into a company. The MIC Brussels organizes more than 150 events per year, directed to entrepreneurs, developers and SMEs.

Pénélope started her career at Microsoft France in 2005, where she worked as a Marketing and Communication manager on programs for IT professionals, developer audiences, and then for IT decision makers, as well as for the BizSpark program, the Microsoft program directly to Tech Startups.

Azèle Mathieu

Manager cluster at   |   LinkedIn

Azèle worked formerly as a Business and Finance Advisor at the Brussels Enteprise Agency, providing support to entrepreneurs (innovative start-ups and established companies) on setting-up of their business and financial plans, as well asoptimising their access to financing sources. Previously Azèle has been working as a Business Development Manager at Bone Therapeutics and before that, as a Business Development Manager at the Technology Transfer Office of ULB, in charge of the negotiation of intellectual property rights licensing-out contracts and research contracts, in the health sector.

In addition to her full-time job, Azèle holds a position as Professor at the Solvay Brussels School of Economics and Management for two courses: (i) “Technology Transfer” for the Master degree and (ii) “Business Planning (for entrepreneurial ventures)”for the MBA degree. Her main field of interest relates to the management and to the support to innovation. Azèle holds a PhD in Economics and Management, she also holds a Master of Sciences in Management from the Solvay Brussels School of Economics and Management.


Regis Lemmens

Founder at SalesCubes, Sales Strategy Specialist at Impulse   |   LinkedIn

After a career as consultant and sales manager in the IT industry, Régis Lemmens founded Sales Cubes in 2003, a management consulting company specialized in sales performance management aiming to bridge the gab between practice and academic research. With the support from a number of large international organizations he raised sufficient funds to start a first research project with the Robert Gordon University. Since then he further developed more partnerships with other academic institutions.

Regis graduated with an MBA from Surey University and a PhD in Sales Management from the Robert Gordon University. He is a visiting professor in Sales and Sales Management at Tiasnimbas Business School (Tilburg) and at Cranfield University (UK). In 2010, he launched the research project called “Sales Management 2020” in collaboration Tiasnimbas and Cranfield University.

With his experience, Regis helps startups and entrepreneurs in Sales Management as a Sales Strategy Specialist at Impulse.

Xavier Corman

Entrepreneur, Coach, Financial expert, CEO at   |   LinkedIn

Xavier is a passionate entrepreneur, having launched and managed several companies in the media and retail sectors. He has a multidisciplinary experience.

Since 2009, he coaches SME's and startups in their financial management. Helping them to define their business model, to write their business plan, to develop their financial and research funding (capital, debt and aid).

He recently helped startups among the Belgian media in their fund raising.
In 2013, he successfully founded

Laurent Hermoye

CEO at Imagilys   |   LinkedIn

After graduating as an electrical engineer, doctor of medical sciences, and bachelor of business management, Laurent founded Imagilys, a company specializing in advanced brain imaging, biomarkers and neurosurgical planning.

Through collaborations with research teams at Harvard University, Johns Hopkins Medicine, and Liege University's Coma Science group, he endeavors to bring the most advanced brain imaging techniques from bench to bedside. His efforts have resulted in multiple publications in medical journals and at international conferences, but also in a neuroimaging software, BrainMagix, which has been used on thousands of patients.

Having served as a university professor for 10 years, he is now the organizer of Imagilys’ Advanced Clinical Neuroimaging Course, teaching advanced neuroimaging techniques to doctors from all around the world. Through continuing medical education at Harvard Medical School, Massachusetts General Hospital (MGH), and the Massachusetts Institute of Technology (MIT), he is continually at the leading edge of the newest techniques.

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Marie Laenen
Jean-Charles Vanderlinden
Jérôme Sedyn
Maite Grisard
Xavier Jeunejean